Carolina Proud
Stratas Scapes is Wilmington's premier landscaping and hardscaping destination, transforming ordinary outdoor spaces into breathtaking retreats inspired by Greek aesthetics. Recognizing the need for a distinct identity in Wilmington's landscaping market, I proposed a memorable name change inspired by the owner's surname, Stratas. Drawing from the Greek roots of 'Stratas' and Wilmington's coastal essence, I developed a refreshed visual identity. Incorporating Ionic columns for stability, an olive shrub for Greek agriculture, and a blue palette blending Greek and North Carolinian aesthetics, the resulting logo and branding capture the charm of Greek heritage intertwined with Wilmington's coastal allure.
Project
Apparel Design
Branding
Logo Design
Naming
